We are proud to announce the release of our brand new website for MOCA Proximity Experience.
The new MOCA Proximity Experience website will be the center of the MOCA Platform universe. This is an on-going work, so we will be adding and updating content and information of the website during the coming weeks.
Day by day, data is generating through our mobile devices. Each interaction reflects our behavior, our tastes and who we are. We are part of a great-connected world, which generates large amounts of data minute by minute. And it is there, in that data, where you can find the key to connect with customers and users. A key that is crafted and perfected using Big Data techniques. You will find the essence in real time. To understand your users is crucial, for you and for them. Communicate with your users, at the right time, at the right place. Give them information they need and they will want to remain a part of what you have build. You already known who they are, so keep gaining their confidence. Install iBeacons for indoor location and deliver unique experiences that users will want to have again and again. Proximity experiences.
It is becoming increasingly clear that the future of mobile marketing involves using the real-world context in which consumers want to experience personalized marketing. Aware of this, we have created MOCA, mobile marketing solution in real time, committed to this future. MOCA is a back-end platform for mobile applications that allows application developers and brands to create experiences for their customers using iBeacons.
MOCA was designed to obtain more precise information about how users interact and engage with their brands through mobile apps. MOCA speeds up the creation, management and analysis of personalized marketing campaigns. Based on Big Data Analytics technology, our product allows your brand to take your mobile marketing to the next level via push messaging and wherein the real time and personalization are the key elements.
Now you can deliver to your users something that goes beyond. Be part of the brands that understand, respect and value their customers. Deliver proximity experiences. Use MOCA.
This week we have started experimenting with the Estimote Developer Preview kit. The kit contains 3 small, beautifully designed Beacondevices that advertise data signal over Bluetooth LE. Most interestingly the devices are compatible with Apple iBeacons, the new micro-location and proximity feature introduced in iOS7.
Estimote Beacon Hardware
On the inside, the first generation of this beacon hardware is based on a 32-bit ARM® Cortex™ M0 CPU. This chip was unveiled by its manufacturer earlier in 2013. It is a small, 56-instruction, low-power chip designed to integrate everyday devices into Internet of Things. One of the key features is that the chip consumes virtually no power when turned on while not actually doing any work. According to ARM, the processor consumes just nine microamps per megahertz, an impressively low amount, providing Wi-Fi and Bluetooth-connected devices with years of battery life.
As far as we could find out, Estimote hardware uses Nordic Semiconductor nRF51822 system-on-a-chip (SoC). This chip integrates Cortex-M0 CPU, Bluetooth® Low Energy bi-directional radio, 256kB flash and 16kB RAM. This complete stack means the device can communicate over BLE and be re-configured over the air.