Mobile World Congress 2014 – InnoQuant presents the pre-lunch of MOCA platform for Proximity Marketing. Barcelona 24th – 27th February 2014. Hall 8.1, Stand 8.1K66

Day by day, data is generating through our mobile devices. Each interaction reflects our behavior, our tastes and who we are. We are part of a great-connected world, which generates large amounts of data minute by minute. And it is there, in that data, where you can find the key to connect with customers and users. A key that is crafted and perfected using Big Data techniques. You will find the essence in real time. To understand your users is crucial, for you and for them. Communicate with your users, at the right time, at the right place. Give them information they need and they will want to remain a part of what you have build. You already known who they are, so keep gaining their confidence. Install iBeacons for indoor location and deliver unique experiences that users will want to have again and again. Proximity experiences.

It is becoming increasingly clear that the future of mobile marketing involves using the real-world context in which consumers want to experience personalized marketing. Aware of this, we have created MOCA, mobile marketing solution in real time, committed to this future. MOCA is a back-end platform for mobile applications that allows application developers and brands to create experiences for their customers using iBeacons.

MOCA was designed to obtain more precise information about how users interact and engage with their brands through mobile apps. MOCA speeds up the creation, management and analysis of personalized marketing campaigns. Based on Big Data Analytics technology, our product allows your brand to take your mobile marketing to the next level via push messaging and wherein the real time and personalization are the key elements.

Now you can deliver to your users something that goes beyond. Be part of the brands that understand, respect and value their customers. Deliver proximity experiences. Use MOCA.

M. Fernanda

February 21, 2014

3 uses for iBeacons.

Technical simplicity, ease of deployment and price are the keys that are placing iBeacons under the spotlight in many different industries. While the art is shaped and other clear uses are discovered, the 3 most immediate uses of this emerging technology are as follows:

1. Notifications / actions triggered by proximity

SPAM in the physical world come true. Substitutes of the flyer guys in the street. This is the immediate thought of customers. Contextual notifications in the real world, if we go to the most rigorous definition. The idea is that when approaching a certain distance from a beacon, we get a notification about something, such as the availability of a discount coupon.

But it doesn’t all have to be commercial, or for marketing or statistical, or for tracking of users, etc. This goes much, much further: to be able to know our position relative to a beacon and to give us the possibility of using these events to perform other actions, both in the real and virtual world. As the IFTTT guys do with our virtual activities, and its latest support to location as a “this” (trigger), for a “that” (an action).

 

IFTTT

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Iván González

December 24, 2013